Samsung 4K TV? It'll cost you $40K

Eli Manning, Giants quarterback, chats with Joe Stinziano, Samsung executive vice president, at Samsung's TV launch today in New York City.

(Credit: Shara Tibken/CNET)

Want a Samsung 4K TV? Well, it will cost you. $40,000, to be exact.

The Korean electronics giant today talked up new features of its 2013 lineup during an event in New York City. It didn't provide specific pricing or availability for most of its new TVs, but many of the mainstream TVs are already popping up at online and brick-and-mortar retailers.

Samsung today said it has added three new apps to its smart TV portfolio -- Fox, Spotify, and Univision.

Samsung's 4K ultra high definition TV, the S9, will be available for pre-order on Samsung's Web site at the end of March for $39,999. The 85-inch TV includes ultimate dimming capabilities and allows users to up-convert HD content to a near-ultra HD level, among other features.

Samsung also will start selling its Evolution Kit for $299.99 in May. The product offers a way for consumers to update their TVs with the latest technologies and features. It fits into a slot on the back of 2012 Samsung 7500 and 8000 series LED TVs, as well as Samsung series 7000 and 8000 plasma TVs. 2013 F7500 LED and above and F8500 plasma TVs also include a Smart Evolution slot.

Samsung didn't give pricing for its LED 8000-series and its plasma 8500-series TV sets, but many of those products are already showing up online. For example, Samsung's 60-inch 3D plasma smart TV, part of the LED 8000 series, currently sells for $2,997.99, 21 percent less than the list price of $3,799.99. The 51-inch and 64-inch versions of the set also are priced at a discount on Amazon.

And Samsung's 55-inch 3D ultra slim smart TV, part of the plasma 8500 series, is offered on Amazon for $2,697.99, below the $3,099.00 list price.

The Korean electronics giant hosted an event today at New York City's Museum of American Finance on Wall Street. Along with Samsung executives, the company had a few special guests: football player Eli Manning, model Kate Upton, and singer Flo Rida.

The guests showed off a few of Samsung's smart TV features, such as the ability to easily search for shows.

Samsung's smart TVs include a redesigned Samsung Smart Hub that offers five menu panels to help consumers manage and navigate different types of content and S-Recommendation, which helps consumers find the content they want by learning their viewing habits over time. Smart View lets users move content from the TV to connected devices and back in real time, and Smart Interaction allows consumers to control the TV through voice and gesture recognition.

"We promised we'd bring the wow back to the TV experien